Multichoice has officially announced July 26, 2025, as the premiere date for the 10th season of Big Brother Naija (BBNaija).
The upcoming season will feature a record-breaking grand prize of N150 million — the highest since the show’s inception in 2006.
The announcement was made during a press briefing on Wednesday, where it was also confirmed that Ebuka Obi-Uchendu will return as the host.
This season promises a new twist, moving away from last year’s “No Loose Guard” format where housemates auditioned and entered the house in pairs. Physical auditions for this edition took place between May 16 and 18.
